If you operate a small business, then there is a resource you need that is often overlooked, a small business coach.
A business coach will do many things for you:
- Level the playing field
- Create a Category of One in a competitive marketplace for you
- Prove results in shorter than expected periods of time
- Act as an extension of the sales, marketing, and leadership team of your organization.
- Develop skills of the teams they work with, so the teams are forever improved.
After 30+ years of coaching, my clients have shared the top 3 buckets the benefits to hiring a business coach fall into:
TOP 3 BENEFIT BUCKETS:
1. Clarity and Strategic Direction
A coach helps you cut through the noise and focus on what matters most, often, refining your vision, setting priorities, and creating an actionable plan. This is especially valuable when you’re wearing many hats and need to make smarter decisions, faster.
2. Accountability and Momentum
It’s easy to get stuck in daily operations and lose sight of long-term goals. A coach keeps you accountable, challenges procrastination, and ensures you keep making progress—even when things get chaotic.
3. Problem-Solving and Outside Perspective
Coaches bring an unbiased, experienced viewpoint. They can spot blind spots, challenge assumptions, and help you navigate tough decisions with more clarity and confidence, saving you time, money, and stress.
Just as valuable, after 30+ years of coaching, my clients have shared the top 3 consequences they suffered when they hired a coach short term, because of the “cost” rather than long term, as an “investment”:
TOP 3 CONSEQUENCES TO SHORT TERM WORK WITH A BUSINESS COACH:
1. Lack of Continuity and Follow-Through
Business growth takes time. Without long-term support, it’s easy to abandon plans before they fully take root. A short engagement may deliver a burst of clarity, but without ongoing guidance, consistency and momentum often slip.
2. Superficial Problem-Solving
A short-term coach may only scratch the surface—addressing symptoms, not root causes. Deep challenges (like team dysfunction, unclear positioning, or recurring revenue gaps) typically need sustained coaching to uncover and resolve.
3. Wasted Investment
If insights and plans aren’t implemented fully or revisited regularly, the time and money spent can go to waste. Without ongoing accountability and adaptation, even great strategies can fizzle out in the day-to-day rush.
When you’re ready to take a good look at your business blind spots, we encourage you to reach out to our team and walk through a FREE SMALL BUSINESS DIAGNOSTIC, to see where your blind spots are living, and then, commit to your coach the way you want your coach to commit to your business.
