PK List Marketing

Sell the Difference
Sell the Difference
The Ultimate Guide to Increased Sales, Profits & Customer Satisfaction

What Sets you Apart from the competition in the BUYERS MIND?

What are you doing regularly that distinguishes your solutions and services from all others to the buyers you are selling to? DIFFERENTIATION, AFTER ALL……EXISTS IN THE BUYERS MIND BEFORE IT EXISTS IN THE SELLERS WORLD. The buyers have a bias toward action…. their title makes that clear…. their title is an action verb!  The burden … Read more

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Environment Creates Culture

The conscious decision to build an environment founded on principle centered behavior, and values takes a concerted effort.  Knowing that environment creates culture, Hawthorn School District 73 began re-creating the culture within each of the 9 buildings that comprise the school district. Under the leadership of Superintendent Peter Hannigan, the district created a steering committee … Read more

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EVERYTHING SPEAKS

If your walls could talk, what would they say? In the case of John Hersey High School in Arlington Heights Illinois, and Plum Grove Junior High in Rolling Meadows Illinois, they decided to let their walls speak volumes about the principles and practices of their citizens. The effectiveness of their word choices allows these “ANCHOR … Read more

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Have you UNKNOWINGLY limited your growth?

If you have ever been labeled, or labeled someone on your team, or in your business, you know what a limitation that label will become. These labels DO NOT have to be lifelong. We’ve put together a quick and easy Podcast with Amy Benicewicz, who shares her insights and expertise to assist in removing labels, … Read more

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How Toxic is your Workplace

Attitude is everything!  If your work environment has become toxic, then it either changes, or you risk going under. You are either a burned out, and dissatisfied employee, a frustrated manager with your team, and the results you get compared to the results you expect, or a small business owner, dissatisfied and disillusioned with the … Read more

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